Redesigned and better than ever, the 2010 Toyota Prius has everything you need to drive right. Highly capable, this hybrid hatchback will get you an amazing average of fifty miles per gallon with its 1.8-liter engine and continuously variable transmission anywhere you go. Plus, with enhanced handling features like electric power-assisted rack-and-pinion steering, you'll love the way it drives!
The spacious 2010 Prius interior has excellent features to make driving easier, safer and more comfortable. To start, there are three specialized driving modes - the "Eco" mode for reduced throttle response, the "EV" (Electric Vehicle) mode for under 25 mph driving and the "Power" mode for a quickened throttle response.
Extra cargo space is always available with the 60/40 split rear seat that folds flat, and a new tilt and telescopic adjustable steering wheel will give the driver maximum comfort. Also standard is air conditioning, cruise control, multiple storage compartments and a push button start. Lastly, you'll be able to monitor your efficiency with the multi-informational display, which shows an energy monitor and fuel consumption history.
The stylish exterior of this Prius is no exception to its highly functional personality. It comes complete with features like a rear deck spoiler that enhances aerodynamics, High Solar Energy-Absorbing glass, color-keyed foldable power heated side mirrors and a rear window electric defogger with a timer.
You'll always find safety in the 2010 Prius. Security features like front and rear seat side curtain airbags, a driver knee airbag and advanced driver and front passenger airbags come standard. Included as well are child protector rear door locks, side-impact door beams, energy-absorbing crumple zones and the Star Safety System which features vehicle stability control, traction control, electronic brake-force distribution and regenerative anti-lock brakes.
This 2010 Prius is available in four trim levels, and they start at under twenty-five thousand dollars. Enjoy this superb driving experience today, only from Toyota.
Introducing the Brand New 2010 Toyota Prius I Base Trim, Available Now! | Base Price: $21,400 |
 The 2010 Toyota Prius I Base Hatchback is characterized by 6J x 15-inch 5-spoke aluminum alloy wheels and aerodynamic muli-reflector headlamps with auto-off. The roomy interior seats five passengers, and comes furnished power door locks, illuminated entry, multi-informational display, and an AM/FM/CD audio system with 4 speakers and MP3 capability.
Drive the fuel efficient and highly affordable 2010 Toyota Prius I Base Trim today!
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Introducing the 2010 Toyota Prius II Base | Base Price: $22,800 |
The Prius II is the Prius trim model available to consumers at the most basic level. The Prius II is set upon 6J x 15 inch, 5-spoke aluminum alloy wheels with P195/65 R15 tires and has great features such as Driver Door Smart Key entry system. Never drive without your favorite tunes again. With the Prius II package, you get a high performance AM/FM/single-CD audio system with MP3/WMA playback capability, an auxiliary audio mini-jack, six speakers, and satellite capability.
The Prius II is basic only by title, as it has a great amount to offer the 2010 hybrid driver.
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The 2010 Prius III from Toyota | Base Price: $23,800 |
| This Prius III trim adds on to the II trim with a JBL AM/FM/CD player that includes integrated XM satellite radio, MP3/WMA playback capability, Bluetooth connectivity and eight speakers. The same basic features are also enjoyed on this trim, like the aerodynamic multi-reflector projector-beam headlamps and the driver door Smart Key entry system with remote illuminated entry.
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The 2010 Prius IV Hatchback | Base Price: $26,600 |
| Standard features on this Prius IV trim include driver and front passenger water repellant windows, illuminated entry, a step lamp and a three-door Smart Key entry system with a push button start. You'll also love the leather-trimmed interior, heated front seats with driver lumbar support, plasma cluster, HomeLink and auto-dimming mirror. An eight-speaker JBL AM/FM/CD/MP3/WMA stereo system is installed for your entertainment and includes hands-free Bluetooth phone capability and integrated XM satellite radio.
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The 2010 Prius V Hatchback | Base Price: $28,070 |
 The 2010 Prius V trim comes standard with all the best features like fog lamps, LED headlamps with auto leveling and washers, illuminated entry, a step lamp and the three-door Smart Key entry system. A leather-trimmed interior, heated front seats with driver lumbar support, a plasma cluster, HomeLink and an auto-dimming mirror are also included. For entertainment you will enjoy the eight-speaker JBL AM/FM/CD/MP3/WMA stereo system with integrated XM satellite radio and hands-free phone capability via Bluetooth wireless technology.
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| Base Standard Equipment |
| Mechanical Standard Equipment |
| Hybrid battery pack - Nickel-metal hydride - 650 volts maximum |
| Motor Generator Two |
| 1.8-liter Atkinson cycle engine - 4-cylinder aluminum block and head, double overhead cam (DOHC), 16-valve VVT-i |
| Electronically controlled continuously variable transmission (ECVT) |
| Body/Suspension/Chassis Standard Features |
| Suspension, front - Independent MacPherson strut suspension - With stabilizer bar |
| Suspension, rear - Torsion beam - With stabilizer bar |
| Steering - Electric power-assisted rack-and-pinion |
| Brakes - Front, ventilated front disc - (Hydraulic with power assist) with standard Anti-Lock Brake (ABS) system and integrated regenerative brake system, 10.0 in rotor |
| Brakes - Rear, Solid disc - (Hydraulic with power assist) with standard Anti-Lock Brake (ABS) system, 10.2 in. rotor |
| Brakes - Parking, pedal brake |
| Anti-lock Brake System (ABS) |
| Exterior Standard Equipment |
| Temporary spare tire |
| Aerodynamic rear deck spoiler |
| High Solar Energy-Absorbing (HSEA) glass |
| Intermittent windshield wipers |
| Rear window electric defogger with timer |
| Color-keyed foldable power side mirrors |
| Interior Standard Equipment |
| Central instrument display - With digital speedometer, instant fuel consumption, fuel gauge, shift-lever indicator |
| Air conditioning with electric A/C compressor |
| Auto up/down on all windows |
| Driver's seat with vertical adjustment |
| 60/40 split rear seat |
| Power door locks |
| 12V power outlets (2) |
| Driver seatback pocket |
| Dual sunvisors with driver and front passenger vanity mirrors |
| Push button start and remote illuminated entry |
| Eco and Power modes |
| Multi-informational display - With energy monitor, fuel consumption history, hybrid system indicator and odometer with twin trip meters |
| Tilt/telescopic adjustable steering wheel - With audio and HVAC controls |
| Safety & Security Standard Features |
| Side-impact door beams |
| Front and rear energy-absorbing crumple zones |
| Three-point front seatbelts - With pretensioners and force limiters, ALR/ELR retractors on all passenger seatbelts, three-point seatbelts in all five seating positions |
| Active headrests |
| Child protector rear door locks |
| Adjustable front seatbelt shoulder anchors |
| Engine immobilizer |
| Star Safety System - Regenerative Anti-Lock Brakes (ABS) with Brake Assist (BA), Electronic Brake-force Distribution (EBD), enhanced Vehicle Stability Control (VSC) and Traction control (TRAC) |
| Driver and front passenger advanced airbag system - Driver and front passenger seat-mounted side airbags, driver knee airbag and front and rear seat side curtain airbags |
| Warranty Standard Features |
| Basic Limited Warranty - 3 years/36,000 miles |
| Powertrain Limited Warranty - 5 years/60,000 miles |
| Rust-Through Limited Warranty - 5 years/Unlimited miles |
| Hybrid-Related Component Coverage - 8 years/100,000 miles |
| Hybrid-Related Component Coverage - In applicable states (CA, MA, NY, NJ, VT, CT, ME, NM, and RI) - 15 years/150,000 miles with the exception of the hybrid battery which is warranted for 10 years/150,000 miles |
